Let’s take a look at the platforms you should be aiming for. Once you have recorded your podcast and shared it on your social media accounts, you will probably want to spread it even further. It also helps you get more significant results in traffic and discoverability. This is helpful, but you can also use Medium or Blogger sites to gain even more attention. You get to distribute your podcast more widely, establishing more presence on various content and social platforms.Ĭhances are, you already share your podcasts on your Facebook or Twitter as soon as they go live. The benefits of content syndication include gathering a multi-channel presence. This can be done by publishing notes on your podcast on various websites, social media, multiple channels, and different communities. This is the process of pushing your podcast out to third parties who can re-publish it on their sites.Ĭreating brand awareness with your podcast is essential so listeners know what to look for and what to expect when they listen to you. First, you need to think about content syndication.

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